Post-Registration Dropoff: Quick Start Section Saved User Retention

Context

In the second version of the Shikho App, registering users were not doing any activity after they landed on the home screen.

This reflected in the numbers of active users after registration - which sat at a very low number, less than 10%.

This impacted stickiness numbers as we saw users registering, but not coming back to the app again, effectively churning after registration.

Identifying the Issue

1. In the home screen, users had to go through a list of subjects, and chapters, before they could see a video.
2. This caused a lot of users drops in-between each funnel that led to low activation numbers.

My Solution

To activate the users immediately after registration, I decided to implement the following changes:

1. Develop a quick start section on the homepage, bringing the content directly on the homepage, so users did not have to go through many steps.
2. Change the contents of the quick start section dynamically based on user activity.
3. Make users explore not only videos, but quizzes as well.

Before-After

The Result