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Product Lead • AI & Growth

RIFAT

Bin Alam Rohit

Enhancing product performance and user engagement through strategic initiatives and innovative problem-solving.

Rifat Bin Alam Rohit
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About Me

Who I AM.

I'm a product lead with 5+ years across edtech and logistics, now focused on AI and growth at Shikho.

I've built products that improved engagement by 20%, boosted subscriber growth by 30%, and streamlined workflows for 200+ telesales agents.

I enjoy creating 0-to-1 products, scaling teams, and mentoring aspiring PMs, with 1,700+ learners in my courses on product management and data storytelling. I stay curious about how AI can reshape learning and how simple design choices compound into lasting impact.

Product Leadership

Driving clarity across teams, mentoring product managers, and shaping product strategy from idea to launch.

AI Innovation

Designing responsible AI products with human-in-the-loop feedback, curriculum alignment, and practical use cases in education.

Platforms & Tools

Building internal systems that streamline workflows, improve collaboration, and create operational visibility across teams.

Teaching & Mentorship

Coaching aspiring product managers, sharing frameworks for data-driven decisions, and creating learning pathways into product careers.

Impact

By The NUMBERS.

5+

Years of Experience

Building products across edtech, logistics, and AI

200K+

Students Impacted

Through AI-driven learning at Shikho

1,700+

Learners Mentored

In product management and data storytelling courses

30%

Subscriber Growth

Driven through strategic product initiatives

Certifications

My CREDENTIALS.

Portfolio

Featured WORK.

Selected projects showcasing product strategy, AI innovation, and user-centered design.

Career

My JOURNEY.

My journey through product management, from supply chain to AI innovation.

Product Lead, AI & Growth

Shikho • Dhaka, Bangladesh

2025-03 — Present

Leading Shikho's entire product organization and strategic roadmap while driving AI innovation and commercial initiatives.

  • Managed and mentored a team of 4 product managers (2 JPMs, 2 APMs)
  • Owned the end-to-end product strategy across Shikho's learning platform, internal tools, and AI portfolio
  • Built AI capability across teams to integrate emerging technologies into workflows
AI/ML LLMs CRM Systems Product Analytics

Key Projects

Senior Product Manager

Shikho • Dhaka, Bangladesh

2023-01 — 2025-03

Led high-impact product initiatives across Shikho's ecosystem, improving engagement, subscriber growth, and operational efficiency.

  • Launched the Shikho Academic Program, improving engagement by 20% and new subscribers by 30%
  • Built an in-house CRM for 200+ telesales agents with automated call flows and analytics dashboards
  • Rolled out Shikho AI chatbot in beta with subject-specific LLMs and teacher-reviewed responses
CRM Leadsquared AI/ML EdTech Platforms

Product Manager

Shikho • Dhaka, Bangladesh

2021-10 — 2022-12

Focused on funnel optimization, engagement growth, and improving conversion across app and website.

  • Achieved 10x month-on-month active user growth through product optimization
  • Improved content engagement by 20% through freemium feature improvements
  • Increased quiz participation by 15% with optimized UI
UI/UX Optimization Funnel Analytics A/B Testing

Product Manager - Merchant Retention & Growth

ShopUp • Dhaka, Bangladesh

2020-06 — 2021-09

Worked on retention, growth, and expansion strategies for Bangladesh's largest logistics company.

  • Strategized growth initiatives using data insights
  • Designed and ran campaigns to increase merchant volume
  • Built solutions for retention challenges and business-critical problems
Growth Analytics Campaign Design Product Strategy

Management Trainee (Supply Chain) - UFLP

Unilever • Dhaka, Bangladesh

2019-03 — 2020-06

Rotational trainee program across supply chain functions, focusing on planning, customer service, factory, and international assignments.

  • Automated distribution requirement planning to improve dispatch rates
  • Built order-loss tracker for customer service teams
  • Worked on WCM pillar implementation in an Indian manufacturing unit
Supply Chain Analytics Automation WCM

Skills & Stack

What I BRING.

Core competencies I've built over 5+ years, and the tools I use to execute them.

Core Skills

Product Strategy

PRODUCT

End-to-end roadmap ownership across platform, AI, and internal tools

AI Product Development

AI

Designing LLM-powered products with guardrails, feedback loops, and responsible scaling

Growth & Funnel Analytics

GROWTH

Driving subscriber growth and engagement through data-led initiatives

Team Leadership

LEAD

Managing and mentoring product managers while aligning cross-functional teams

User Research & UX

PRODUCT

Translating user insights into product decisions and journey improvements

Data Storytelling

GROWTH

Communicating insights visually with Power BI, dashboards, and reports

Tools
Python

Python

Versatile programming language

LANG
Notion

Notion

Knowledge Management

PROD
Metabase

Metabase

Data Analytics and Visualization

DATA
Excel

Excel

Data Analysis and Reporting

DATA
SQL

SQL

Data Analysis

DB
PowerPoint

PowerPoint

Presentation

PROD

Get In Touch

Let's Build Something Together.

Open to collaboration, mentoring, and conversations about product, AI, and growth.