Secure Video Downloads

Context

In the Shikho App, previously, it was not possible for students to download videos on their devices for offline viewing.

As Shikho user base expanded in rural areas, this created a user experience issue as broadband was not readily available in rural areas, and mobile data packs were expensive.

We observed low video streaming numbers in these rural areas.

Identifying the Issue

1. Due to lack of offline video playback, video streaming numbers were low.
2. Low engagement with the content affected user stickiness, resulting in high churn rates.
3. We could not let users download videos in unsecured process because of piracy concerns.

My Solution

To improve the user experience, the core issues identified had to be solved. The solution I proposed -

1. Develop mechanism for users to downloaded videos securely on their devices.
2. Develop a mechanism for users to access downloaded videos in a library.
3. Make the library accessible offline.

The Result

The Impact

Users loved experiencing their most requested feature.